I know I’ve discussed my theory on media before here. There is a birth, a life, a death and a rebirth to all media. Look at newspapers. They were big at the turn of the 20th century. They thrived. Then radio came along and the immediacy factor meant the death to newsprint. They had to change and they did by going further in depth with analysis. Today, newspapers are a dinosaur trying to find yet another rebirth. They are failing miserably. That’s because there is so much competition out there they can’t get a foothold. Only a few “papers” will eventually survive, and it will only be online. In fact, there has only been one successful newspaper start-up since the end of World War II. That paper is USA Today.
Well, joining the ranks of newsprint is soon to be radio, broadcast and cable TV. I’ll give you an example. The radio station I worked at for 28 years, was the absolute king of kings in its market back in the 1980’s when I got there. It was far and away number one, and a heritage AM personality station. Every major city has one. Today, according to the latest ratings, it has slumped to 8th. And talking to some friends back home, it’s just a shadow of its former self. Why? Partially neglect, partially hiring less than adequate talent, but mostly because of the fact media has changed. No longer do you need local radio. You can listen to any station in the country thanks to Amazon Echo, or I Heart Radio. No longer do you even need an FM station with Spotify or Pandora. You can tailor a music format to your exact wishes. Radio has died. It’s not coming back in a “radio station” format.
Television is facing the same thing. My wife and I had been subscribers of DirecTV for years. Because they didn’t want to credit me for a $20 mistake they had made, we cancelled. Now we have three “streaming services”. We have Hulu Plus, CBS All Access, and Amazon Prime. Between the three internet services, we are able to watch any TV show out there, anytime we want…as much as we want. My wife binged the entire “Homeland” series with her sister while she was visiting over the holidays. We don’t need television anymore. We get our news on the internet, and anything else we need is on one of the three services. My bill is about $22 a month…far less than the $60 a month I was paying with DirecTV! Now DirecTV wants me back and they are willing to pay me over $250 to come back! If only they would have credited me $20 for the whole year, they could have saved money…but they didn’t, and we’re happier now with the cord cut.
My point here is, your entertainment is going to be here on the internet soon if it isn’t already. Radio is dead. TV, both broadcast and cable/satellite are dead. Newspapers and magazines are already publishing on the internet. You can stream pretty much any TV show or movie you want through the myriad of services available. And the way we digested media growing up has changed forever. It’s not coming back. It’s like I always say…
The only thing constant in life is change. Embrace it!
Carry on world…you’re dismissed!